Module 1
Press Releases
Press Releases
1h
Leçons vidéo
Exercices
Lab pratique
Press release writing, media angles, newsworthiness
Lab : Exercices pratiques
Module 2
Media Outreach
Media Outreach
1h
Leçons vidéo
Exercices
Lab pratique
Pitch emails, journalist outreach, follow-ups personalization
Lab : Exercices pratiques
Module 3
Event Communications
Event Communications
1h
Leçons vidéo
Exercices
Lab pratique
Event PR materials, invitations, post-event coverage
Lab : Exercices pratiques
Module 4
Stakeholder Comms
Stakeholder Comms
1h
Leçons vidéo
Exercices
Lab pratique
Investor relations, stakeholder updates, executive messaging
Lab : Exercices pratiques
Module 5
Media Monitoring
Media Monitoring
1h
Leçons vidéo
Exercices
Lab pratique
Coverage analysis, sentiment tracking, competitive intelligence
Lab : Exercices pratiques